Benefits of Exercise Research Paper Example | Topics and Well Written Essays - 1250 words

Advantages of Exercise - Research Paper Example In this paper, the different sorts of activity and their impacts on wellbeing will be examined. Sorts of activity There are various kinds of activity and these can be arranged into 3 gatherings dependent on their force. They are the light exercise, moderate exercise and fiery exercise. During light exercise, it is workable for the exerciser to talk. Strolling is a case of light exercise. In moderate exercise, there is gentle inclination of winded for the exerciser. Instances of moderate exercise incorporate energetic strolling, strolling tough and moderate cycling. During overwhelming activity, the exerciser encounters gasping. Instances of this kind of activity incorporate quick cycling, running and substantial weight preparing (Christian, Medical NewsToday). There are 2 kinds of activity and they are vigorous and anaerobic activities. In vigorous exercise, the point of the activity is to expand the oxygen utilization of the body. The activities are for the most part of moderate pow er and include huge muscle gatherings. It includes heating up and practice for 20 minutes, trailed by chilling off. A straightforward model for oxygen consuming activity is running for 20 minutes and playing badminton for 30 minutes. Then again, in anaerobic exercise, the muscles are practiced at high forces for brief lengths, which are under 2 minutes. Oxygen isn't utilized during these activities and subsequently they utilize less calories than high-impact works out (Christian, Medical NewsToday). Advantages of activity on general medical advantages of high-impact practice incorporate, reinforcing of respiratory muscles, along these lines encouraging improved inflow and outpouring of air from the lungs, fortifying and augmentation of the heart muscle, in this manner causing bringing down of pulse during resting, conditioning of muscles, decrease in circulatory strain, improvement in blood course, increment in the quantity of red platelets, improvement in the nature of rest and imp rovement in psychological well-being. Different advantages remember decline for illnesses like headache, decline in the danger of coronary illness and other cardiovascular maladies, improvement in endurance rates in those with effectively settled coronary illness, incitement of bone development, subsequently decreasing the danger of osteoporosis, increment in endurance and perseverance, expanded capacity to store fat and glycogen inside muscles, expanded blood course through muscles, expanded capacity of the muscles to utilize fats during exercise, along these lines upgrading safeguarding of intramuscular glycogen. Advantages of anaerobic activities remember increment for the quality and intensity of muscles. They additionally help in fortifying of bones, security of joints and control of body weight. Instances of anaerobic activities are running, weight lifting, interim preparing, escalated and quick skipping, isometrics and fast eruption of hard exercise (Christian, Medical NewsTo day). There are a few activities which incorporate a mix of muscle reinforcing, extending and adjusting. A genuine case of such blend practice is Yoga. Most specialists concur that extending itself is a decent type of activity. Yoga improves balance, developments, stance and adaptability (Christian, Medical NewsToday). The best wellbeing impact of activity is counteraction and treatment of corpulence. Heftiness is predominant everywhere throughout the world, especially in the created countries. Around 7% of the evaluated current total populace is large (Uwaifo, Emedicine). Corpulence influences all races. It is common similarly in both the

MAE504case3 Research Paper Example | Topics and Well Written Essays - 500 words

MAE504case3 - Research Paper Example This is indistinguishable from hypothesis gotten deductively from excellent hypothesis, without help of information. This could wind up fitting no information by any means. Grounded hypothesis tends to the discussions achieved by different speculations particularly the amazing hypothesis, which individuals guarantee, is indistinguishable from grounded hypothesis. While terrific hypothesis may wind up fitting no information particularly on the off chance that it doesn't pick up information help, grounded hypothesis relies upon nothing and guarantees a total dataset (Bryant and Charmaz, 2007). All exploration speculations support grounded hypothesis since they all fall under a similar classification. For instance, grounded hypothesis and amazing hypothesis are pretty much the equivalent on the grounds that them two location the issue of information. Them two are utilized in filling the databases from the results built up on the ground after a broad research. Simply, similar to the next research speculations, for example, marking and demonstrable skill hypotheses, grounded, hypothesis takes a case other than practical point of view (Bryant and Charmaz, 2007). This makes separation of this point of view practically outlandish. This demonstrates the analyst takes particular cases to be finished, in which the factors communicate as a unit to create a few results. All the examination hypotheses utilize case-situated viewpoint in looking at how factors associate. The essential thought of the grounded hypothesis approach is to peruse a literary database like a corpus of field notes. This is done to distinguish or mark factors for the most part alluded to as ideas, classifications, and properties, just as, their interrelationships (Bryant and Charmaz, 2007). The capacity to recognize factors and affiliations is called â€Å"theoretical sensitivity†. This is impacted by the numeral of things fascinating a person’s perusing of writing and his work of procedures organized to encourage empathy. This implies the methodological way to deal with grounded hypothesis is through hypothetical affectability. It is

Kohler Cimarron Toilet Reviews Research Assignment - 825 Words

Kohler Cimarron Toilet Reviews Research Assignment (Other (Not Listed) Sample) Content: Kohler Cimarron Toilet ReviewsIntroductionThe Kohler Cimarron is a two piece toilet that due to the seat height and elongation together with the lever trip flush meets the requirements of American Disability compliance. With the low water consumption of 1.28 gallons per flush and the ability of the Cimarron to clear waste is Water Sense specified. This WaterSense-labeled high-efficiency toilet combines water conservation with the versatile style of the Cimarron collection. A 1.28-gallon flush provides significant water savings of up to 16,500 gallons per year, compared to a 3.5-gallon toilet, without sacrificing performance. This toilet features innovative AquaPiston technology, a patented flush engine, that delivers a fast, powerful, and plug-free flush. An elongated bowl, positioned at the height of a standard chair, offers comfort and ease of use.Single-flush gravity uses the force of gravity and a precision-engineered tank, bowl, and tramway to create a strong syp hon during flushing. AquaPiston canister flush valve optimises flush performance and resists warping and deterioration. The Cimarron two-piece toilet's easy curves complement a variety of bathroom environments. This 1.28 (GPF) model provides significant water savings without sacrificing performance.Product Features * The product has a Two-piece; bottom and top. * It has an elongated bowl that offers added room and comfort. * Comfort Height; feature offers chair-height seating that makes sitting down and standing up easier for most adults. * 1.28 gallons per flush (GPF). * It has a Left-hand Polished Chrome trip lever. * Combination consists of the K-4309 bowl and the K-4421 tank. * It functions well with other products in the Cimarron collection. * 12" rough-in. * Elongated bowl.Product/material designThe Cimarron toilet is made up of two pieces with a fully glazed trap way. The toilet with a seat fitted is at chair height to make standing and sitting easier, and the bowl elongated for added comfort. Kohler opted to use the elongated bowl design to offer their customers satisfaction and high quality. Although it has a large size, it only weighs 40 pounds so wont weigh the space in the bathroom down. It guarantees a leak free performance by the canister design that has more coverage area than standard toilets.Flushing SystemThe AquaPiston flushing system boosts the 1.28 gallons of water that are used for each flush. The flushing system ensures that the toilet is cleared of all waste with the first flush and no clogging.InstallationFor a successful installation, the following items are required to install the Kohler Cimarron toilet;new trap seal, * T-bolts and washers * Flat-head screw driver, * Adjustable wrench, * Putty knife, * Mini hack saw, * Wax ring, * Caulk and caulking gun, * Carker pen, * Safety glasses, * Plastic shimThe fact that this toilet is a two piece it makes the installation easier due to having less weight than a single piece toilet but does need the tank to be fitted to the bowl.Pros * Two-piece toilet * ADA compliant (if the flush trip lever faces the approach to the toilet) * EPA Water Sense certified * Chrome flush trip lever * AquaPiston flush system * Fully glazed trap way * It is easier to replace tank and bowl in separate. * Large 10.5 x 7.875. Reduces bowl streaking and skid marks * Powerful Class Six Flushing is utilising AquaPiston flush engine. Very efficient in clear...

Causes and Effects of Overpopulation - 3400 Words

| | The Population Explosion: Causes and Consequences by Carolyn Kinder Yale-New Haven Teachers Institute (2012) Until recently, birth rates and death rates were about the same, keeping the population stable. People had many children, but a large number of them died before age five. During the Industrial Revolution, a period of history in Europe and North America where there were great advances in science and technology, the success in reducing death rates was attributable to several factors. Food Production Distribution The remarkable facts about the last 150 years has been the ability of farmers to increase food production geometrically in some places. Agricultural practices have improved in the United States in the last two†¦show more content†¦Sewage dumped into a public water supply could cause dis-ease throughout the community. With this understanding, the science of public health was born. Today, public health measures like waste treatment, water purifi-cation, vaccination, and nutritional education are well developed in MDCs And finally, with the advent of new medicines, disease was less of a problem in MDCs because medical science has invented a whole range of new medicines with which to treat everything from infections to pneumonia. In many LDCs, new drugs and medicines are simply not available. 22 Progress in medical science has, therefore, had a great effect on the population of most nations of the world. Nearly everywhere death rates have fallen. At the same time, birth rates, at least in the LDCs, have remained high. This combination of high birth rates and low death rates have led to the population explosion in many countries throughout the world. The end of the population explosion worldwide will be determined by how much countries invest in family planning efforts to lower fertility and slow down popula-tion growth. THE CONSEQUENCES OF RAPID POPULATION GROWTH Rapid human population growth has a variety of consequences. Population grows fastest in the worlds poorest countries. High fertility rates have historically been strongly correlated with poverty,Show MoreRelatedCauses And Effects Of Overpopulation1073 Words   |  5 PagesWhat are the effects of overpopulation? Overpopulation is an undesirable condition where the number of existing people on earth exceeds the carrying capacity of the earth. However, overpopulation has not always been a problem. At the dawn of agriculture, 8000 B.C., the population was approximately 5 million. 8000 years later, 1 A.D., the number of people existing on earth was between 200-300 million. That’s a growth rate under 0,05% per year. A tremendous change occurred with the industrial revolutionRead More Pet Overpopulation: Cause and Effect of Homeless Pets Essay619 Words   |  3 Pageswhen I realize I cannot adopt every homeless pet. The pet population is a increasing crisis in America. In this essay I will discuss the cause and effect of homeless pets, I will begin by explain the anatomy that contributes to pet overpopulation, then I will discuss the consequences encompassing animal breeding, then I will examine the social stance that effects pets, lastly I will conclude by suggesting solutions. First, I will begin by introducing the correlation between anatomy and the petRead MoreProblems Caused By Overpopulation Is The Rise Of A Place Populated With Excessively Large Numbers879 Words   |  4 PagesProblems Caused by Overpopulation in Cities Overpopulation is ‘The condition of a place populated with excessively large numbers’. It is considered a problem in many senses, since it causes a number of issues for various different reasons. One major issue caused by overpopulation is the rise of unemployment. This is when people actively seeking employment or just people that are able to work remain unemployed. Overpopulation causes this because the amount of jobs available would be the same as beforeRead MoreThe Effects Of Overpopulation On The Human Population1532 Words   |  7 Pageswhole. Overpopulation, the condition where an area holds more people than in which the area can properly function, is a serious issue which has many adverse effects on the well-being of a healthy human population. A growing seven billion people live on Earth and factors such as pollution, and human well being may all be affected by overpopulation, and continued growth in population will cause an even greater impact on society, individuals, and the environment. The effects of overpopulation is a multi-layeredRead MoreOverpopulation : We Must Figure It Out For Save The World Essay1645 Words   |  7 Pages Overpopulation: We Must Figure It Out to Save the World It may not be something you think about often, but human population growth is a big issue in our world today and this problem needs to be solved in the future to save our planet. Overpopulation is a condition that will be in effect if the population exceeds the carrying capacity on Earth. The carrying capacity is the peak population that can sustain human life on Earth. It is uncertain what Earth’s carrying capacity is for the human raceRead MoreThe Environmental Impact of Overpopulation Essay862 Words   |  4 Pagesto grow through the decades. The increasingly large number of people that have become apart of the world population has become a major problem. The consequences of the world being over populated has numerous effects which include: Environmental effects, depletion of natural resources, effects on the economy, food and water instability, and mass species extinction. Without a solution to the rise in human population, by the year 2020, 8 billion people will liv e on earth and by the year 2050, 9 billionRead MoreOverpopulation Is More Than Just A Crowded Planet1343 Words   |  6 Pagesas a sign of success considering the causes of a rapidly growing population include improved health care, new technology, progressive eras such as the Industrial Revolution, and an overall developing human race (Kinder). However, the current world population no longer signifies progression; it signifies regression. Today, the Earth’s human population is approaching overpopulation. Overpopulation is more than just a crowded planet. The definition of overpopulation is, â€Å"†¦too many people for the amountRead MoreThe Effects Of Human Overpopulation On The Environment1242 Words   |  5 PagesThe Effects of Human Overpopulation on the Environment â€Å"Can one apple slice feed the world?† If the world were an apple, farmland would only be one very thin slice. The growing population on this Earth has some serious questions that it needs to consider as a whole. How are we all going to eat with eight billion mouths to eat? Farmers have an interesting proposition, they need to feed a growing population with very little land. Overpopulation also has negative effects on the earth through pollutionRead MoreOverpopulation Is Not An Issue1357 Words   |  6 PagesOverpopulation is not an issue many people in developing countries face at this point in time. Put simply, overpopulation is â€Å"the condition of having a population so dense that it causes environmental deterioration, an impaired quality of life, or a population crash† (Merriam-Webster). It should not be taken lightly because it cannot be reversed in a short time period. Changes must be made gradually so that future generations do not suffer consequences that current generations have place uponRead MoreThe Problem Of Overpopulation And Overpopulation872 Words   |  4 PagesHuman overpopulation. Human population can be defined as the condition whereby, the total count of the human inhabiting a certain area exceeds the carrying capacity of the area Bongaarts, (2011). This brings out an issue of the carrying capacity of the region which alludes to the number of individuals who can inhabit a certain area for a given period. It may also be looked at as the situation whereby the available renewable resources in a certain area can satisfactorily support the current population

Of John Locke And Marsela From Miguel De Cervantes Don...

When one thinks of Marsela from Miguel de Cervantes Don Quixote, one usually do not correlate Marsela with John Locke, the famous english philosopher. Marsela is known for her undefeated beauty as a shepherd, whereas John Locke is better known for his theory of the human mind as it has been discussed by many people over the years. If John Locke is also one of the shepherds in the novel, he will not be attracted to Marcela’s beauty. Through John Locke’s An Essay Concerning Human Understanding, he is going to criticize the idea of beauty, Marcela’s funeral speech, and a hypothetical situation in which they know each other to see what would Locke and Marcela do in different kinds of situations Marcela was born in a wealthy family as her†¦show more content†¦Primary qualities are mainly our senses and objects that are perceived to be the same for everyone. Secondary qualities â€Å"are nothing like our ideas, existing in the Bodies themselves. They are in Bodies, we denominate them, only a Power to produce those Sensations in us† Secondary qualities occur in our mind, therefore, everyone’s perception it can be different. Which is why John Locke does not agree with Cervantes’ idea that most of the guys that saw Marcela immediately falls in love with her beauty. Afterall, everyone’s perception of beauty is different, therefore, beauty is considered a secondary qualities. If John Locke is in Gristostomo’s place, he might not find Marcela beautiful or she is beautiful but her beauty is not his type. During Gristostomo’s funeral, Marcela gave a speech to defend her actions as to why Gristostomo’s death is not her fault. A fter Gristotomo’s death, everyone in the village blamed Marcela for his death. Marcela states in her speech that,â€Å" By that natural understanding which God ... I cannot see how, by reason of being loved, that which is loved for its beauty is bound to love that which loves it; besides, it may happen that the lover of that which is beautiful may be ugly, and ugliness being detestable† Marcela’s argument is that it is not her fault that God has made her so beautiful, besides, most people just like her because she has a pretty face. John Locke will criticize Marsela for her

Journalism The Science of the Mind free essay sample

I never would have thought, in all my seventeen years that seeing my name directly under a newspaper headline could evoke such a powerful sense of fascination. As a high school student with an interest in health care, my forte for writing had taken a side detour and given rise to a captivation with the world of science fairs and biology classrooms. As I gazed at the page before me however, I became aware that my passion for the pen had been there the whole time, fighting a war with my inner scientist and struggling to be seen among my childhood adventures of analyzing onion peels under microscopes and staying up long after midnight to watch Grey’s Anatomy. This awakening, as I soon realized, was merely proof that my attraction to the newsroom of my school, where the award-winning paper is printed, was not and is not a coincidence. As time passed, I slowly turned this room into a second home, throwing myself in the world of black and white and enjoying a special place that did not smell of methanol or week-old formaldehyde. We will write a custom essay sample on Journalism: The Science of the Mind or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And as byline after byline was sent to the printer, I learned that journalism and science need not fight in an endless quarrel for survival. Indeed, one only needs to look closely to see that their fundamental principles are almost identical. My faith in this premature theory was later confirmed when I stepped onto the streets of our nation’s capital during this past July, when I represented Connecticut at the Al Neuharth Free Spirit Journalism Conference. Established by the late founder of USA Today, this program completely revolutionized my New England-molded perception of life and increased my appreciation not only for the media, but the world around me and the safeguard of freedom that America allots. In five short days, I not only made lifelong friendships with a group of journalists I had never met beforehand, but I also learned that just like a scientist, a reporter is bound by a responsibility to perform his or her job in the name of the common good. Thus, my love for journalism evolved from a simmering ember to a blazing forest fire. And among the heat of it all, I was not the fireman, but the one who lights the match, the catalyst of literary innovation. Through my independent discussions with famous journalists such as Judy Woodruff, David Gregory and Sara Ganim in the Knight Conference Center of the world-famous Newseum, located in the heart of the city and the main site of our conference, I learned the power that independent thought can have on others. Like science, journalism is a field that is constantly growing, while at the same time serving as an anchor for our society. Journalism, as a science, brings people together and opens our eyes to the world of discovery. But unlike chemistry or biology, journalism does not lend itself to the microscopic level of study. Instead, it embraces life on a large scale, stationing itself in our minds through widely distributed publications such as the New York Times and the reports of field journalists and news broadcasters. As a science major, I will be required to have an understanding of those around me, as well as an innate ability to address one’s individual needs with as little suffering as possible. As Al Neuharth fondly said many times during his legacy, â€Å"the best way to understand people is to write about them.† I have employed this principle as an Op-Ed Editor for my paper, as a Free Spirit, and as a human being in general. And the best part is that I will never be done learning. There will always be a road to travel, a forest to explore, and a mountain to climb. And that’s just the way I want it.

Financial Analysis of Google Research Paper Example

Financial Analysis of Google Paper An Analysis of Google It is rather difficult to think about web browsing without thinking about Google. Many people rely on Google to search and find any information they may be looking for. It is quite frequent you hear people say Just Google it to help find solutions. Many people rely on Google for many different aspects of learning and information. Google is a convenient and has many attributes that they offer to their users. One Googles many attributes that is helpful for college students like us, is their scholarly browser. This browser has come in handy in the many papers we have prepared for lasses over the years. With more and more professors asking for scholarly sources, Google makes it a hassle free to provide those sources. Some of Googles other attributes that it offers its users are maps, image searches, web searches, email, shopping, and much more. Another reason we like Google is that they are a growing company. In a world full of information and data that vastly growing, we are in need of a speedy and up to date search engine to keep people informed and content. Google, who recently did a 2-for-l split in 2014, has stock symbols of AGOG and GOOGOL, which are classified as A shares. They two stocks are currently trading for $525. 5 (Google A Shares) and $534. 14 (Google Inc. ) on May 5, 2014. In the last four years Googles business conditions have continued to become better, showing consistent increase in stock prices each year. On May 6, 2010 the stock price was $249. 09 compared to one year later on May 6, 2011 the stock was $267. 38. Over the next year the stock price increased $30. 81 to $298. 19 on May 6, 2012. From the year 2012 to May 6, 2013 the stock price Jumped a shocking amount of $132. 15 to $430. 34. The stock price has recently increased by $103. 80 from the year 013 to May 6, 2014 to a current price of $534. 5 (Google Inc. NASDAQ). Google takes into much consideration its users satisfaction of its services and products. Google does this by having an easy to run customer service page. This page offers its users direct help with their Google accounts, Gamma, Docs or any other Google product. Also listed on this helpful support page is all of Googles policies and principles, privacy and security tips, Google Headquarters, and telephone numbers to customer service help lines. Google frequently uses this information and feedback to analyze their products and services (Contact). We will write a custom essay sample on Financial Analysis of Google specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Financial Analysis of Google specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Financial Analysis of Google specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Googles Business Operation and Corporate Development teams work on global, cross-functional projects that help the companies global business strategy. The teams at Google deliver insights to leaders that drive decision-making, execution and investments for some of Googles most critical initiatives (Business). Google is currently available in 144 countries and holds 60% of the market share in worlds search engines. Google reaches a global business strategy by having twenty American based offices, thirteen Asia Pacific Region based offices, and five Middle East based offices, and many complex global partnerships (International). Google has recently Just made a $2. 25 billion investment on data center and infrastructure spending, which is a huge area of costs for the company. Google is the most aggressive in advancing a clean energy agenda, and has mage fifteen wind and solar investments totaling more than $1 billion. Google and many other large companies like Apple, Backbone, and Microsoft are all gigantic consumers of energy, and is the reason that top companies such as Silicon Valley are in a race to be the leader of clean and renewable energies (Google makes). One of the most important strengths of Google is its brand equity. Google is one of he most well-known and well-respected search engines. Another key strength for Google would be their customer responsiveness. Their customer responsiveness is a key element that will help increase their user base. One of Googles biggest weaknesses is that you need a device and Internet to access Googles features. Google wants to be mobile and easy to use, but still cannot be accessible to everyone, everywhere. They could solve this by making some features downloaded, but it is hard to make a search engine accessible without Internet. A huge opportunity for Google is its overseas markets and advertising. Google can increase their capital by advertising in overseas markets to increase their user base. Google is also in a market that is constantly technologically growing. A great threat Google may face is other search engines. With a variety of search engines to choose from on the Internet, Google has to stay ahead of their competitors and offer as much as they can to their users. Another threat for Google recently has been social media. With Backbone and Twitter surpassing Google with Internet usage it has become an aspect that threatens Googles future. Backbone and Twitter are one of the main leaders in Internet advertisement (The Makes). Financial Analysis In this section, we will be taking a look at Googles financial performance in recent years. All figures will be given in billions of dollars, with the exception of figures given on a per share basis. Given the recent uncertainty within the business community due to the economy, Google has done exceptionally well over they past four years. Their business continues to grow each year, and there is not much information that indicates a change in this trend anytime soon. You do not need to look any farther than Googles balance sheet to see what direction the company is moving in. In 2010, Google had total assets of $41. 6. By 2013, this figure had risen by $31. 33, to $72. 89. It may be surprising to know that Googles long-term debt has not substantially grown over the past four years compared to most other large companies. Google had no long-tern debt in 2009, maintained debt at $2. 99 till 2013 when it had decreased by $. 75 to a current $2. 24 in long-term debt (Google Inc. CLC). By looking at Googles income statement, their financial performance becomes even more impressive. Moving forward, Google appears to have solid financial positioning. The above figures are very helpful in getting an idea of where the company sits, but in order to get an even better picture, it may also be worth taking a look at a few of the common financial ratios. One ratio that is especially telling about Googles operations is its net profit margin. In 2010 Google had a net profit margin of 29% and decreased 8. 6% to a final net profit margin of 20. 4% Another important ratio used to determine a companys ability to generate income is return on equity. Google has recently seen roughly a one percent decrease in this regard. During the 2010 to 2014 period, their returns on equity were 18. 4%, 16. 7%, 15%, and 14% respectively. Another relevant measure to consider in the financial analysis of Google is the firms price to earnings ratio. Their price to earnings ratio has relatively remained the name during the four year time period. Googles price to earnings ratios was 20. 3% starting in 2010 and 24. 6% ending in 2010 (Google Value Line). Googles price to book ratio went from 72. 03 in 2010 to 130. 12 in 2013. This is a 58. 09 increase in their price to book ratio (10 Year). Once again, Google does not issue dividends, so there are no dividend payout ratios or dividend yields for us to report on. Our figures are summarized below. Net Profit Margin 29% 25. 7% 21. 5% 20. 4% Return On Equity 18. 4% 16. 7% Price to Earning Ratio 20. 3 19. 1 19. 8 24. 6 Price to Book Ratio* 72. 03 89. 57 108. 7 130. 12 Figures given by Googles Value Line Report Figures with * given by: http://www. Gracious. Com/financial/AGOG These figures show a positive trend for Google. With a relatively stable net profit margin, it is a promising indicator for Googles future performance. A higher profit margin indicates that a greater percentage of their sales are being turned into income. This information, along with other data listed, suggests that Google is seeing consistent improvements in operating efficiency. With the information above, it is certainly possible to evaluate the financial position of a company. However, if we take the figures and ratios from Google and compare to their competition, we will more than likely find ourselves with an even greater idea of the companies performance. In order to reach this goal, we decided to compare Googles performance to one of their key competitors: Yahoo! Although Yahoo! May seem to have the advantage over Google in some areas, the recent trends tend to suggest that Google is making great progress in closing the gap. Although Yahoos net profit margin ends slightly higher than Googles, it is safe to say that Googles has been higher and more consistent over the four-year span from 2010-2014. While Googles net profit margin went from 29% to 20. 4% in 2010 to 2014, Yahoos increased from 19. 5% in 2010 to a current margin of 27% in 2013 (Google Value Line). We also noticed that Googles return on investment decreased from 18. 4% in 2010 to 14% by the year 2013. On the other hand, Yahoos return on investment increased from 9. 8% in 2010 to 10% in 2013. Although Googles return on investment decreased over the four-year span, their ending percentage was still four percent higher than Yahoo! (Google Value Line). Google saw a huge increase in their earning per share starting at $26. 31 in 2010 and ending at $36. 5 in 2013. On the other hand Yahoos earnings per share increased by $. 36 starting at $. 90 in 2010 and ending at $1. 26 in 2013. The last two financial ratios that will help to compare the two companies are price to earnings ratio and the price to book ratio. The price to earnings ratio for Google had a 4. 3 increase from 2010 to 2014, while Yahoo had a . 8 decrease over the same four-year time span. Google shows a remarkable increase in their price to book ratio from 2010 to 2013 with a 58. 09 increase starting at 72. 03 and ending at 130. 12(Google Price). Yahoo did not show such a huge Jump, unlike Google, with only a . 88 increase over four years starting at 1. 839 in 2010 and ending at 1. 927 in 2013. A summary of our comparison, along with two graphs depicting the net profit margins and earnings per share of Google and Yahoo, are below Wahoo! Price). Based on Googles figures, we determined their internal growth rate by calculating their retained earnings, which are $61. 26, divided by their total assets of $72. 89 for an internal growth rate of 84. 04% as of 2013 (Google Inc. CLC). Yahoos internal growth rate was calculated the same with retained earning of $4. 27 divided by their total assets of $16. 8 for a rate of 24. 2% (Google Inc. NASDAQ:GOOGOL). In calculating both Google and Yahoos sustainable growth rate, both companies do not offer dividends leaving them with no dividend payout ratio. With this information the companys sustainable growth rate is equal to their return on equity. Googles return on equity is 14% compared to Yahoos return on equity of 10% (Google Value Line). Based on the internal growth rate and the sustainable growth rate, Googles rates are both higher than Yahoos, which leads us to conclude that Google is on a good trend for the future compared to their major competitors. Investment Analysis Over the past four years, Google stock has seen a considerable increase in value. Just recently in 2014 Google had issued a 2 for 1 stock. One main investment risks for Google is the secular shift to mobile from desktop. With more and more people choosing to invest their money in cell phones and tablets instead of desktop computers, more ads are being displayed on mobile devices. With this being said, Google does not earn as much money with advertising on mobile devices compared to desktop computers. This is because of the ad size being significantly smaller. Although Google is still the leader of the web search engines, it is a risk that investors should consider. Another one of the investments risks for Google is the Motorola Division. This division is a threat to Google because it is a motivational $12. 5 billion Motorola acquisition for the intellectual property and the build-out of a better mobile computing platform on Android. This is an investment risk because Motorola offers features that Google does that could potentially take over their place (Google Investment). Using the market multiple approach, we can see that now is a great time to buy into Google stock. Given Googles current PEPS of $18. 35, along with a PIE ratio of 28. 48, the projected stock price for Googles turns out to be $522. 61. Since Googles current price per hare is $522. 7, it looks to be that Google stock is currently undervalued by 4 cents. If this strategy was to be implemented, and Googles stock was to reach $522. 57, the expected rate of return would be a minimum of . 01%. A great time to invest in Google stock would be if the stock price per share were under $522. 57. An advisable time to sell stock would be if it above $522. 57 per share. Risk is always going to be a huge part of the stock market. With Google, however, our analysis has shown us to conclude that they are a strong and growing company that has the ability to provide retreat returns on investment. They are innovative, in a great financial position, and are one of the worlds most known web search engines. We foresee Google being a dominant force within their industry for many years to come. Works Cited 10 Year Financial Data of Google Inc (AGOG) Gracious. Com. 10 Year Financial Data of Google Inc (AGOG) Gracious. Com. N. P. , n. D. Web. 6 May 2014.. Business Strategy Google Careers. Business Strategy Google Careers. N. P. , n. D. Web. 6 May 2014. Google (A Shares) Stock Quote. . NASDAQ, n. D. Web. 5 May 2014.