Financial Analysis of Google Research Paper Example

Financial Analysis of Google Paper An Analysis of Google It is rather difficult to think about web browsing without thinking about Google. Many people rely on Google to search and find any information they may be looking for. It is quite frequent you hear people say Just Google it to help find solutions. Many people rely on Google for many different aspects of learning and information. Google is a convenient and has many attributes that they offer to their users. One Googles many attributes that is helpful for college students like us, is their scholarly browser. This browser has come in handy in the many papers we have prepared for lasses over the years. With more and more professors asking for scholarly sources, Google makes it a hassle free to provide those sources. Some of Googles other attributes that it offers its users are maps, image searches, web searches, email, shopping, and much more. Another reason we like Google is that they are a growing company. In a world full of information and data that vastly growing, we are in need of a speedy and up to date search engine to keep people informed and content. Google, who recently did a 2-for-l split in 2014, has stock symbols of AGOG and GOOGOL, which are classified as A shares. They two stocks are currently trading for $525. 5 (Google A Shares) and $534. 14 (Google Inc. ) on May 5, 2014. In the last four years Googles business conditions have continued to become better, showing consistent increase in stock prices each year. On May 6, 2010 the stock price was $249. 09 compared to one year later on May 6, 2011 the stock was $267. 38. Over the next year the stock price increased $30. 81 to $298. 19 on May 6, 2012. From the year 2012 to May 6, 2013 the stock price Jumped a shocking amount of $132. 15 to $430. 34. The stock price has recently increased by $103. 80 from the year 013 to May 6, 2014 to a current price of $534. 5 (Google Inc. NASDAQ). Google takes into much consideration its users satisfaction of its services and products. Google does this by having an easy to run customer service page. This page offers its users direct help with their Google accounts, Gamma, Docs or any other Google product. Also listed on this helpful support page is all of Googles policies and principles, privacy and security tips, Google Headquarters, and telephone numbers to customer service help lines. Google frequently uses this information and feedback to analyze their products and services (Contact). We will write a custom essay sample on Financial Analysis of Google specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Financial Analysis of Google specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Financial Analysis of Google specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Googles Business Operation and Corporate Development teams work on global, cross-functional projects that help the companies global business strategy. The teams at Google deliver insights to leaders that drive decision-making, execution and investments for some of Googles most critical initiatives (Business). Google is currently available in 144 countries and holds 60% of the market share in worlds search engines. Google reaches a global business strategy by having twenty American based offices, thirteen Asia Pacific Region based offices, and five Middle East based offices, and many complex global partnerships (International). Google has recently Just made a $2. 25 billion investment on data center and infrastructure spending, which is a huge area of costs for the company. Google is the most aggressive in advancing a clean energy agenda, and has mage fifteen wind and solar investments totaling more than $1 billion. Google and many other large companies like Apple, Backbone, and Microsoft are all gigantic consumers of energy, and is the reason that top companies such as Silicon Valley are in a race to be the leader of clean and renewable energies (Google makes). One of the most important strengths of Google is its brand equity. Google is one of he most well-known and well-respected search engines. Another key strength for Google would be their customer responsiveness. Their customer responsiveness is a key element that will help increase their user base. One of Googles biggest weaknesses is that you need a device and Internet to access Googles features. Google wants to be mobile and easy to use, but still cannot be accessible to everyone, everywhere. They could solve this by making some features downloaded, but it is hard to make a search engine accessible without Internet. A huge opportunity for Google is its overseas markets and advertising. Google can increase their capital by advertising in overseas markets to increase their user base. Google is also in a market that is constantly technologically growing. A great threat Google may face is other search engines. With a variety of search engines to choose from on the Internet, Google has to stay ahead of their competitors and offer as much as they can to their users. Another threat for Google recently has been social media. With Backbone and Twitter surpassing Google with Internet usage it has become an aspect that threatens Googles future. Backbone and Twitter are one of the main leaders in Internet advertisement (The Makes). Financial Analysis In this section, we will be taking a look at Googles financial performance in recent years. All figures will be given in billions of dollars, with the exception of figures given on a per share basis. Given the recent uncertainty within the business community due to the economy, Google has done exceptionally well over they past four years. Their business continues to grow each year, and there is not much information that indicates a change in this trend anytime soon. You do not need to look any farther than Googles balance sheet to see what direction the company is moving in. In 2010, Google had total assets of $41. 6. By 2013, this figure had risen by $31. 33, to $72. 89. It may be surprising to know that Googles long-term debt has not substantially grown over the past four years compared to most other large companies. Google had no long-tern debt in 2009, maintained debt at $2. 99 till 2013 when it had decreased by $. 75 to a current $2. 24 in long-term debt (Google Inc. CLC). By looking at Googles income statement, their financial performance becomes even more impressive. Moving forward, Google appears to have solid financial positioning. The above figures are very helpful in getting an idea of where the company sits, but in order to get an even better picture, it may also be worth taking a look at a few of the common financial ratios. One ratio that is especially telling about Googles operations is its net profit margin. In 2010 Google had a net profit margin of 29% and decreased 8. 6% to a final net profit margin of 20. 4% Another important ratio used to determine a companys ability to generate income is return on equity. Google has recently seen roughly a one percent decrease in this regard. During the 2010 to 2014 period, their returns on equity were 18. 4%, 16. 7%, 15%, and 14% respectively. Another relevant measure to consider in the financial analysis of Google is the firms price to earnings ratio. Their price to earnings ratio has relatively remained the name during the four year time period. Googles price to earnings ratios was 20. 3% starting in 2010 and 24. 6% ending in 2010 (Google Value Line). Googles price to book ratio went from 72. 03 in 2010 to 130. 12 in 2013. This is a 58. 09 increase in their price to book ratio (10 Year). Once again, Google does not issue dividends, so there are no dividend payout ratios or dividend yields for us to report on. Our figures are summarized below. Net Profit Margin 29% 25. 7% 21. 5% 20. 4% Return On Equity 18. 4% 16. 7% Price to Earning Ratio 20. 3 19. 1 19. 8 24. 6 Price to Book Ratio* 72. 03 89. 57 108. 7 130. 12 Figures given by Googles Value Line Report Figures with * given by: http://www. Gracious. Com/financial/AGOG These figures show a positive trend for Google. With a relatively stable net profit margin, it is a promising indicator for Googles future performance. A higher profit margin indicates that a greater percentage of their sales are being turned into income. This information, along with other data listed, suggests that Google is seeing consistent improvements in operating efficiency. With the information above, it is certainly possible to evaluate the financial position of a company. However, if we take the figures and ratios from Google and compare to their competition, we will more than likely find ourselves with an even greater idea of the companies performance. In order to reach this goal, we decided to compare Googles performance to one of their key competitors: Yahoo! Although Yahoo! May seem to have the advantage over Google in some areas, the recent trends tend to suggest that Google is making great progress in closing the gap. Although Yahoos net profit margin ends slightly higher than Googles, it is safe to say that Googles has been higher and more consistent over the four-year span from 2010-2014. While Googles net profit margin went from 29% to 20. 4% in 2010 to 2014, Yahoos increased from 19. 5% in 2010 to a current margin of 27% in 2013 (Google Value Line). We also noticed that Googles return on investment decreased from 18. 4% in 2010 to 14% by the year 2013. On the other hand, Yahoos return on investment increased from 9. 8% in 2010 to 10% in 2013. Although Googles return on investment decreased over the four-year span, their ending percentage was still four percent higher than Yahoo! (Google Value Line). Google saw a huge increase in their earning per share starting at $26. 31 in 2010 and ending at $36. 5 in 2013. On the other hand Yahoos earnings per share increased by $. 36 starting at $. 90 in 2010 and ending at $1. 26 in 2013. The last two financial ratios that will help to compare the two companies are price to earnings ratio and the price to book ratio. The price to earnings ratio for Google had a 4. 3 increase from 2010 to 2014, while Yahoo had a . 8 decrease over the same four-year time span. Google shows a remarkable increase in their price to book ratio from 2010 to 2013 with a 58. 09 increase starting at 72. 03 and ending at 130. 12(Google Price). Yahoo did not show such a huge Jump, unlike Google, with only a . 88 increase over four years starting at 1. 839 in 2010 and ending at 1. 927 in 2013. A summary of our comparison, along with two graphs depicting the net profit margins and earnings per share of Google and Yahoo, are below Wahoo! Price). Based on Googles figures, we determined their internal growth rate by calculating their retained earnings, which are $61. 26, divided by their total assets of $72. 89 for an internal growth rate of 84. 04% as of 2013 (Google Inc. CLC). Yahoos internal growth rate was calculated the same with retained earning of $4. 27 divided by their total assets of $16. 8 for a rate of 24. 2% (Google Inc. NASDAQ:GOOGOL). In calculating both Google and Yahoos sustainable growth rate, both companies do not offer dividends leaving them with no dividend payout ratio. With this information the companys sustainable growth rate is equal to their return on equity. Googles return on equity is 14% compared to Yahoos return on equity of 10% (Google Value Line). Based on the internal growth rate and the sustainable growth rate, Googles rates are both higher than Yahoos, which leads us to conclude that Google is on a good trend for the future compared to their major competitors. Investment Analysis Over the past four years, Google stock has seen a considerable increase in value. Just recently in 2014 Google had issued a 2 for 1 stock. One main investment risks for Google is the secular shift to mobile from desktop. With more and more people choosing to invest their money in cell phones and tablets instead of desktop computers, more ads are being displayed on mobile devices. With this being said, Google does not earn as much money with advertising on mobile devices compared to desktop computers. This is because of the ad size being significantly smaller. Although Google is still the leader of the web search engines, it is a risk that investors should consider. Another one of the investments risks for Google is the Motorola Division. This division is a threat to Google because it is a motivational $12. 5 billion Motorola acquisition for the intellectual property and the build-out of a better mobile computing platform on Android. This is an investment risk because Motorola offers features that Google does that could potentially take over their place (Google Investment). Using the market multiple approach, we can see that now is a great time to buy into Google stock. Given Googles current PEPS of $18. 35, along with a PIE ratio of 28. 48, the projected stock price for Googles turns out to be $522. 61. Since Googles current price per hare is $522. 7, it looks to be that Google stock is currently undervalued by 4 cents. If this strategy was to be implemented, and Googles stock was to reach $522. 57, the expected rate of return would be a minimum of . 01%. A great time to invest in Google stock would be if the stock price per share were under $522. 57. An advisable time to sell stock would be if it above $522. 57 per share. Risk is always going to be a huge part of the stock market. With Google, however, our analysis has shown us to conclude that they are a strong and growing company that has the ability to provide retreat returns on investment. They are innovative, in a great financial position, and are one of the worlds most known web search engines. We foresee Google being a dominant force within their industry for many years to come. Works Cited 10 Year Financial Data of Google Inc (AGOG) Gracious. Com. 10 Year Financial Data of Google Inc (AGOG) Gracious. Com. N. P. , n. D. Web. 6 May 2014.. Business Strategy Google Careers. Business Strategy Google Careers. N. P. , n. D. Web. 6 May 2014. Google (A Shares) Stock Quote. . NASDAQ, n. D. Web. 5 May 2014.

Black Mexicans essays

Black Mexicans essays The history of slavery in the Americas normally covers the situation of the blacks in North America. However, recently there have been increasing numbers of historical studies conducted about Africans in Latin America, specifically Mexico. Blacks were present as slaves of the Spaniards as early as the 1520s, when Mexico was known as New Spain. Over the next 300 years, the slave trade brought approximately 200,000 Africans to the colony. In fact, there were more slaves than Spaniards. Numerous blacks were born in Mexico and followed their parents as slaves. Slavery was not abolished until 1829, but today the descendants still live in Mexico and their cultural heritage remains in music and dance and the arts. The Spanish invaded Mexico in the early 1500s and soon exploited local labor for its needs for mining and agricultural efforts, so there was little initial interest in African slaves. Soon, however, disease and depopulation of local labor made the Spaniards look elsewhere for their workers. The Spaniards had an excellent supply of precious metals as well as a healthy trade balance with Europe, so could easily afford to bring African slaves into the country to fill in the regions abandoned by Amerindian laborers. They were also able to rely on these African slaves to make up for the lack of poor city workers among the Spaniards in the new imperial cities of America1. African slaves were advantageous since they had no kin in the country and were completely mobile. Because they had their own multiple languages and would only have the European language in common when arriving in Mexico, the African slaves would be forced to adjust to Western norms. To the contrary, Indians were a detri ment because they could not be moved from their lands on a permanent basis and already had an established culture and language. In addition, the Africans did not need to learn new skills, because they came from communities with extensive agriculture,...

Juvenile Justice Policy Paper Research Example | Topics and Well Written Essays - 1500 words

Juvenile Justice Policy - Research Paper Example The juvenile system deals with youth who have broken the law and are at risk of turning into a problematic issue for the justice system in the future. Unlike the established judicial system that has been designed to punish and rehabilitate wrongdoers within the society, the juvenile system mainly focuses on the aspect of rehabilitation rather than punishment for the mistakes of those who have been committed to the system (Barbaree & Marshall, 2008). The idea behind this is that those who are still in the youthful stages of their lives have a higher chance of correcting their ways and becoming assets to their communities, and this is what the system has been made to help them achieve. The juvenile system aims at trying to redirect young delinquents back to the right path before it is too late. There are several policies that have been setup as a result with a view to achieving this aim and one of these was focused on the Native American population and their education. This policy focu sed on finding Native American youth who were not receiving the required level of care and attention with regard to issues such as the development of their education and stepping into the parental roles to provide these needs (Woolard & Scott, 2009). At one time, the policy functioned by identifying these youthful individuals and removing them from their homes when deemed necessary and placing them in residential schools. This policy emerged after it was discovered that many Native Americans did hold much weight in the western education system and thus did not insist on their children acquiring this education from the school systems that were at their disposal (Bartol & Bartol, 2009). As a result, a large number of these youth resorted to juvenile crimes that got them in trouble with law enforcement and set precedence for them in terms of their future. It was figured that if this was to continue, many of these youth delinquents would grow up to be serious criminals unless something was to be done about the situation. The system worked with the collaboration of the members of society who would report instances where they felt that their neighbors were neglecting their children and thus intervention was needed. The government would then send an official to investigate the claims, and if the accusations were found to be justified the minor was removed from the home and taken to foster care where they would be enrolled into a residential school that was near the vicinity (Siegel& Welsh, 2011). The children would also be identified according to files that were developed on those who had been found culpable of a number of crimes and thus had a record with the juvenile system. If an individual was a repeat offender then concern would be raised within the department, and an official would be sent to the individual’s home to determine whether their domestic environment was a reason behind their delinquent behavior (Barbaree & Marshall, 2008). These methods of id entification seemed to be successful at the beginning, but as time wore on there were a number of issues that were found with such arrangements. Some of the disadvantages or flaws that were identified within the system included issues such as greed whereby foster parents would attempt

Potential grows for food crisis as prices surge Essay

Potential grows for food crisis as prices surge - Essay Example Point where this demand and supply meets determines the equilibrium price level at given point in time (Leamer, 2009). (Arnold, 2008) Agricultural goods demand and supply and its respective equilibrium price are largely intervened by government due to many factors such as maintaining farmers’ income stream etc. It is done by restricting supply by restricting the overall production per acreage, restricting export to certain countries, increasing tariffs, restricting price over and above equilibrium( floor price) etc. Figure below explains demand supply scenario that increases price due to supplier responding to international demand. Initially with given demand D and supply S in a country, the price is determined at equilibrium P. In case of issues in other countries such as drought etc and the country in discussion starts exporting agricultural goods to them, the supply curve shifts in the local market from S to S’. At the current point where local demand in the country is D and the supply squeezes from S to S’, the price in the local market increases from P to P1. Demand from other countries increases and the curve shifts from D to D’ towards right. The supply curve also sifting from S to S’ with supply distributed between local and international market, the new price determined will be P2. This new price is high above then price determined based on local market demand. The supplier to get benefit of this increased demand responds to the international demand, hence neglecting local demand (Mankiw, 2009). To mention as evident from the above figure, it is visible that demand curve had a greater shift towards right as it is incorporating the increased demand from the other countries in trouble, hence causing greater shift in price. The supply curve on the other hand had smaller shift due to inelastic in nature causing comparatively less shift in price (O'Sullivan and Sheffrin, 2003). The scenario can also be reverse as in case t he surplus supplies overall worlds is enough to meet the demand. These cause huge variations in the income of farmers, increased supplies causes decline in prices that negatively affects farmers’ situation whereas shortage cause inflated prices and disadvantage to buyer. To control this variation in pricing, government of different countries intervenes in the market and control the supply with restrictions exports and increased tariffs on exports or even bans that maintain the price level in local market (Brickley and Zimmerman, 2009). Whereas to control the declining prices of the agricultural products government fixes floor prices (that is over and above equilibrium prices) and buys from farmer surplus products (Wessels, 2000). When excess is bought by government the level of supply available for customer is less and hence the floor price is adjusted as equilibrium price. (Rittenberg and Tregarthen) The surplus bought from farmer is then used for other purposes. For instanc e, US government uses this surplus for sending in aid programs. Also to maintain this excess supply, government pays farmer certain amount to reduce the per acreage production. These measures to maintain price from access price are however, harmful as they appear not aimed to maintain the income level of farmer but to maintain the international price level. As evident from the history, the supply has never in excess as compare to increase in demand of entire world keeping in consideration the factor of rising population level around the

Was WWI caused by the operation or breakdown of the balance of power Essay

Was WWI caused by the operation or breakdown of the balance of power - Essay Example Introduction: The original traces of world war one can be stretched back to the events of 17th and 18th century. Major players in this account were the Ottoman Empire, Russia, Great Britain, France, Germany and numerous others. Each had its own significance on account of the strategic importance enjoyed or the military and other strengths. The Ottoman Empire had its own account of strengths and it served as the center figure in the entire proceedings of the European affairs. Brief Background: France had become a potent force ever since the era of Napoleon. The Napoleon wars had created unrest of its own kind in form of the geographical disturbances of the maps of Europe. Germany had its own account of tale and history. Great Britain had enjoyed supremacy and history of excellence in recent centuries in its own manner and as a result, this situation resulted in a situation and environment of rivalry and animosity against one another. Allies and Central Powers: Based on the interests, rivalries, soft corners and direct and hidden motives against one another the Europe ended up getting divided into two distinct blocs. The Allies that made up for one strong army and team of nations, in contrast to them was the Central powers that were driven by the ambitions of ending the status quo. The Allies contained the likes of Great Britain, France and Russia, while the Central powers included the Germans, the Austrians, and Ottoman Empire as the three big players. As a result of this broad and visible division, the European continent was split up into two distinct blocs with the continent itself on the verge of a military offensive and launching against the other camp through the mere excuse of military and personal damages. The case of Ottoman Empire: Ottoman Empire reached its zenith in the middle of 15th century when it captured Constantinople in 1453 (Turnbull, 2012, 37). It saw the first halt in its proceedings in 1682-1683 when it was stopped in its offensives against the Europeans notably Hungry, Austria and Poland. Since that time on Ottoman Empire and the Porte kept getting inflicted with all kinds of issues and problems. The Porte was faced with problems from the governors designated in different parts of the entire kingdom that was spread across multiple continents, on others it was on account of the issues with Russia. The case of Holy Places: Holy places were point of interest for various subjects. The holy places came about in form of the Palestine and Jerusalem. The Porte had the custody of these places and he would from time to time assign the custody and guardianship from one set of subjects to other interchangeable shifting between the Protestants and the Catholics. The shift over took place between the Latin Catholics guardians and the Greek monks who demanded the custody. France and Russia were split apart over the rivalry and interest in this matter. Both had political motives against it which they presented, expressed and aimed a t protecting through the cry, slogan and garb of religious interests. The French were siding with the Latin followers who demanded the custody, while the Russians sided with the Protestant Greek Monks. In recent times on account of negligence the Porte had decided to handover the guardianship and custody on the account of negligence by one of the party. This gave rise to political debate and political point scoring form a religious matter and

Pearl Harbor - The United States Should Have Anticipated the Attack :: World War II History

Pearl Harbor - The United States Should Have Anticipated the Attack Many have compared the terrorist attack on the World Trade Center on September 11, 2001 to the attack on Pearl Harbor on December 7, 1941. They argue that both attacks were just as astonishing, unwarranted and unpredictable. The World Trade Center buildings in New York City still lie in ruin, an icy reminder of the terrorist attack. Both the U.S.S. Arizona and the U.S.S Utah remain on the floor of Pearl Harbor, each a ghostly, decaying tomb reminding all of the thousands that gave their life on that fateful day, also, they are both reminders of seemingly how easily the attack was carried out and of how America, the world's big brother and perhaps the most powerful nation in the history of the world, was caught with 'its guard down.' The attacks are also similar in that, generally, those who lived through them divide time: time before the attack and time after. After Pearl Harbor, the United States declared war on Japan, and thus Germany and Italy with the signing of the Anti-Cominter n Pact and latter the Tripartite Pact, and after was slingshot into the Cold War, and after the September 11 attack, concepts that may have been unthinkable before the attack are being considered such as torturing detainees and racial profiling and, arguably, security has been further fortified in airports and other public places. Both attacks were turning points in American history; they had and will have profound effects on life after them. The details of the September 11 attack are still buried in distant lands while the on Pearl Harbor happened over 60 years ago; therefore most of the documents and information concerning the attack have been released. When analyzing the documents and accounts of the Pearl Harbor attack, historians are not able to avoid the fact that many warning signs of the approaching attack existed. The neglect of these signs can, in most cases, be attributed to some sort of human error in dealing with those signs. Although human error played a large part in the reason that those in power did not take further advantage of those signs, it was not the only reason. Most of the signs were neither tangible nor very specific of the location, date or degree of ferocity at which Japanese would attack. Another reason is that for years before the attack, a feeling of isolation and thoughts that the United States need not interfere in European matters presided over the minds of many Americans.

Reflective Practice Essay

I am writing this reflective journal in accordance with the CNO`s reflective practice standards and the LEARN model. Though my time on 600A has only just begun I have learned so much. Like many second year students, this is my first experience in the hospital. It has proven to be much different than my previous clinical experiences. My time with my first client stands out in my mind as a key learning experience. I like to believe that I am caring and compassionate with everyone I meet, especially in a professional setting. This particular client was a lady in her early 80s. She was good natured and very easy to get along with. She was cognitively aware and quite bright. As a result of bowel surgery she had an ostomy. This was new to her and I could tell she was unsure about it. My first day with her we did a lot of chatting and sharing. She told me about her husband, children and career as a kindergarten teacher. This helped build a certain level of comfort with me as a caregiver. I had her to come for walks with me down the hall and once she was up and moving she said she felt much better. I helped her with her first shower post-op. I made her feel more comfortable by promising to stay outside the door while she was in there. When she was finished, I helped her to apply lotion to her dry skin and at her request gave her a good back rub. My shift ended and I said my goodbyes. My client told me she was sad to see me go and was looking forward to my return the next morning. That night when I went home I did some research into ostomies. Through my textbooks and previous experience I had a solid knowledge of the basic care but just in case I wanted to refresh. I was excited to return to clinical the next morning. My client had a big smile for me when I walked into her room. Throughout the evening the ostomy nurse had come in, did some assessments and quickly taught my client how to empty and clean the appliance. Unfortunately since the nurse was very busy she did not have the time practice with her. My client told me she was unsure and nervous about performing the task. Since I had taken the extra time to do the research the night before, I was able to take the client into  the bathroom and walk her through the steps. I had the knowledge necessary to put my client at ease and make her feel more comfortable with this new situation. My client went home that day while I was still on shift. Before she left she thanked me and told me she wouldn`t have felt ready to leave if I had not been able to teach her about the appliance. She even made sure I met her husband and he thanked me as well. I felt very proud to be a student nurse that day. I believe I had a positive impact on that client. I took the time to care for the client and attend to her post-operative needs. As the former president of the CNO, Sandra Ireland said, â€Å"Nursing is not like any other job — it is a profession that allows us to influence lives in ways that we know and ways that we cannot imagine. Clients and families carry with them the words of comfort, caring and encouragement you say during difficult times and throughout the rest of their lives.â€Å" (Ireland, 1998) My client had a big adjustment to make and I was there to offer the support she needed. By taking the time to care about my client, not only as a client but as a person I was able to make her stay at the hospital a better experience for her and her family. She felt comfortable and well cared for and her husband was more at ease knowing people were there to care when he couldn`t be. I was able to anticipate the client`s needs and prepare myself to assist with those needs as they arose. The Sault College Practical Nursing Program beliefs on caring are outlined in the student success guide. It states, â€Å"Caring is the essence of nursing practice. When caring is the foundation for helping relationships, each person is a partner in growth towards optimal health. The interpersonal connection between caregiver and client transcends time, gender and technology. It is our view that caring, as an interpersonal interaction can be learned. A caring nurse strives for competence and excellence in the professional practice. Caring can be modeled, acquired, practiced, perfected and evaluated.† (Sault College of Applied Arts & Technology School of Health & Community Services, 2008) Based on this principle of caring I feel I did a good job of caring for my client post-operative needs. I was able to form a  caring relationship with her. I was competent in the skills I performed with her and she left me healthier than when we first met. My care was lacking a holistic approach. Looking back I did an excellent job at caring for this woman and her new ostomy but I forgot about just the woman. Lois White explains, nursing the whole person: physical, emotional, intellectual, psychological, spiritual and sociocultural, is essential to ensure the health and well-being of a client in the healthcare system. By ignoring the other areas I did not provide the best care I’m capable of. She may have had some self-esteem issues related to having this appliance or concerns about how others will react, especially her family and friends. An ostomy is a huge adjustment to make and as the nurse I could have offered some support. The more time I get to practice caring and working on interpersonal connections with clients the better I will be at caring. I believe caring is an art and a skill and they only way to perfect it is to do it. I will try spending more time thinking and planning how I am going care for my clients. I will reflect on how my work with clients affected them and gauge this with their reactions. The client themselves are in the best position to evaluate my skills as a caregiver. This week when I return to the clinical setting I will put my new approach into action. After data collecting I will think about more about the holistic person than just treatments involved with their current surgery or illness. I will do my best to identify any issues fears the client is facing and offer support for these. I will speak to my client about their mental and social wellness and do my best to assess their status within my scope. If nothing more I may be able to offer brochures or phone numbers for support groups in the area. While working with the nurses, I will observe their interactions with the clients and the care they provide. I will attempt to use the good I see and learn from the bad. If I find someone with a style of caring I truly admire I will find time to discuss it with them and take in any jewels of wisdom  they have to offer me. At the end of the day or when I find a quiet moment I will reflect on the care I provided that day. I will think about my clients, and how I made them feel. My goal is receive positive feedback from all the clients I interact with each clinical day, whether it is verbal or a simple smile. I will leave my clients knowing that I provided them with the best, holistic care I could. I would also like to take some time either on a break or after clinical ends and really talk to my classmates about how they feel they are doing. We could discuss not just the new skills we learned and may have preformed, as per usual, but their progress with caring. Through this reflection I expanded my definition of care. I have always provided good care for my client’s ailments but I never took the time to really think about everything they may need to feel well again. Secondly I realized in order to be a truly caring nurse you need to take the time to think about your actions and interactions with clients. Reflecting back on the day, whether it is formal and written as in this journal or with classmates on the way home, will help me learn, grow and develop as a nurse. References: Ireland, S. (March 2004). President`s message. The Standard, 29 (1), 4. Sault College of Applied Arts & Technology School of Health & Community Services. (2008). Practical nursing program student success guide 2008-2009. Sault Ste Marie, ON. White, Lois. (2000). Foundations of Nursing: Caring for the Whole Person. Albany,NY: Cengage Learning